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Top 5 Lessons from Two Top Tech Events that CMO's Can't Ignore for 2017

Last November I attended Inbound, a popular marketing and sales event hosted by Hubspot in their home city of Boston. Throughout the week I found there was common trends in the majority of talks and workshops. More recently, I followed Ireland's latest Tech Conference, the Dublin Tech Summit. Again, similar trends stood out from the event, although the Tech Summit itself offered a broader perspective when compared to the inbound and content focus of the Inbound 2016 event.

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Product Update: Smart Messaging For Your Business

By Han Wang | October 20, 2016

We talk a lot at Altocloud about incorporating customer requests into current and future product releases. This is especially important when it comes to our web messaging user experience. In helping businesses to seamlessly connect to their customers at the right time, web messaging is right in the critical path. We received a lot of vital feedback and many feature requests from our customers over the past year. This drove our team to re-design our web messaging from the bottom up in order to make it easy to understand and easier to use for our customers.

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6 Reasons the Customer Journey is the Future of Digital Marketing

By Gary Deasi, Guest Author | September 9, 2016

This article was originally published by Gary DeAsi on Customer Journey Marketer Blog.

Digital Marketing is rapidly evolving. As we undergo “digital darwinism,” these 6 reasons explain how the customer journey will be key to future survival.

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Casting the Net Wider: Altocloud Introduces Twitter Direct Messaging

By Eanna Hegarty | August 12, 2016

Altocloud is proud to announce their latest feature: Twitter Direct Messaging. This is just the latest addition to our wide range of communication channels that allow our customers to interact with their customers. Now agents can make sales, handle queries and provide support to the Twitter community from Altocloud’s Agent Desktop.

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Success is a Matter of {Digital} Habit

By Dan Arra, VP Customer Success | August 4, 2016

In his book, The Power of Habit, Charles Duhigg explains that habits have three parts and create a habit loop: 

  • Cue – environmental conditions or attributes that spark an activity
  • Routine – predictable behaviors or actions that are repeated
  • Reward – benefits, payoffs, or outcomes
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In UX Design, Don’t Think About the White Bear

By Simon Doyle, UX Lead | July 21, 2016

Why Contextual Research is Better Conducted on your Customers’ Home Turf

One of the most rewarding aspects of being a UX Designer is gathering insights from those who use or intend to use your product or service. These insights give a designer and broader product team the confidence to progress with clarity and purpose.

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Inbound Sales is Here to Stay

By Miles Kane | May 13, 2016

Inbound Sales, no it is not the latest industry buzzword. Thanks to Hubspot the term Inbound is now synonymous with how every company should be marketing and selling their products and services. Gone are the days of cold calls, email lists and door knocking. Your buyers are online, researching, comparing, and asking questions. It is up to you to join your audience online and help them through their customer journey. Companies who employ real time, contextual customer communication techniques are at a huge advantage with today’s modern buyer.

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Three ways to use context & analytics to enhance your customer's journey

By Joe Smyth, CTO | March 24, 2016

A primary pain point when dealing with technical support queries over the phone – for both the customer and the customer service agent – is the quality of communication. A customer experiencing a problem on your website or app has to recount all the steps they have taken to get to the point where they are stuck, and the agent has to make sense of this information in order to identify where the problem lies. This isn't always a smooth transaction. 

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TMC 2015 Interview with Altocloud

Altocloud CEO, Barry O'Sullivan discusses how Altocloud's solution enables organizations to present website visitors with the option to engage with them via an array of communications channels, such as voice, video, or text, or to receive a callback.

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