This article was written following Barry O'Sullivan's panel discussion at the January 2015 BT Evolution Forum in Dublin that took place during the BT Young Scientist & Technology Exhibition, and was previously published on the BT Ireland blog.
I had the chance recently to speak at the BT Evolution Forum in Dublin on “The Rise of Digital Channels”. It was a fantastic event and it got me thinking about the concept of channels when it comes to online business.
There is an old story about an American tourist getting lost during a holiday in the south west of Ireland. He meets a friendly farmer on the road and asks for directions to Killarney. The farmer scratches head and says: “ If I was you, I wouldn’t start from here at all”. At Altocloud, the question I get asked most often by our customers is “How do I get started with a multichannel or 'omnichannel' strategy?” Let me give you my perspective in this blog.
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