Shimmer is a leading provider of wearable wireless sensor products and solutions since its foundation in 2008. As a pioneer in the industry, Shimmer is committed to pushing the boundaries, and driving the future development of wearable wireless sensing through their personnel and world-class engineering team.
Shimmer sells a sophisticated product in a relatively new industry. They needed clear insights into their visitors’ behaviours to reduce purchase time and improve customer experience. Shimmer offers high-end wearable technology products. High value products often require more research and longer buying journeys. Also, many product options mean that purchases are not made with a single click.
Altocloud software provides Shimmer with an end-to-end solution for analyzing and engaging with online customers. Our predictive communications software was deployed in minutes and immediately delivered insights into how visitors researched and shopped on the Shimmer website. Personas and Action Maps automated visitor segmentation and engagement at the best moments. Altocloud Outcomes identify desired goals and are used to shape customer journeys.
Customer satisfaction has increased 14.6% within the first 90 days of using Altocloud. Customer engagement rates have increased by 78.3% without increasing sales and marketing staff. Customer feedback has also improved favourably month on month.
“Altocloud’s software offered Shimmer the ability to analyze customer journeys to identify the most important people on our website”.
Enda Feeney
Digital Marketing, Shimmer
