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Analyzing and Shaping Customer Journeys

Analyzing and Shaping Customer Journeys

This paper describes a new approach for creating dramatically better customer journeys that improve and consolidate your customer’s experiences and leverage their full mobile and web context over the Internet rather than forcing them into disjointed phone calls when they need help. You can utilize simple-to-implement, standard web browser APIs and mobile SDKs that help you crack the code to expand your mobile apps and websites into a complete real-time communications interfaces.

The paper (9 pages) will help you understand:

  • The Challenge of Customer Experiences Today
  • The Power of Predictive Analytics
  • Direct Customer Communications from Mobile and Web
  • How to get Business Value from integrating these approaches

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