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Altocloud Customer Journey Analytics plus Cisco Contact Center =  Stronger, Together

By Miles Kane | May 5, 2017

 

As a Cisco Solution Partner, we are focused at Altocloud on continuing to innovate on ways to bring our Customer Journey Analytics into Cisco’s suite of Collaboration products to drive more intelligent engagement opportunities for our joint end users. The last few months our product team has been hard at work with our Cisco counterparts expanding on the integration work we’ve done to date.

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Four Reasons Why Customer Journey Analytics Is No Longer A Nice To Have

By Miles Kane | April 21, 2017

 

At Altocloud, we talk to customers and prospects every day who are in search of a better way to communicate with their customers. They know that digital transformation is happening and want to stay on the leading edge of what it takes to be a cloud, digital first company.

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Predictive Analytics: Bad for Elections, Good for Digital Marketing

By Aisling O'Sullivan | December 7, 2016

The recent election of Donald Trump for President of the United States came as a shock to many people, not even celebrity data scientist Nate Silver of FiveThirtyEight saw this one coming!

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Success is a Matter of {Digital} Habit

In his book, The Power of Habit, Charles Duhigg explains that habits have three parts and create a habit loop: 

  • Cue – environmental conditions or attributes that spark an activity
  • Routine – predictable behaviors or actions that are repeated
  • Reward – benefits, payoffs, or outcomes
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Inside Sales Systems 2.0 - The Impact of Technology on the Sales Cycle

In today’s world, customer service agents and inside sales representatives are armed with considerably more tools to improve efficiencies when dealing with customers and prospects. 

Over the last decade sales strategies have changed considerably, and the inside sales model has overtaken the field sales model that once dominated larger organizations.

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Frontend Architecture and Data Visualization

Your front end application is the medium through which your customers engage with your product. Putting serious thought into your front end architecture is key to ensuring high code quality, efficient development flows and a consistently great user experience.
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How Machine Learning can be used to Predict Customer Behaviour

By Catherine Aherne | June 3, 2016

One of the biggest challenges for the modern business is learning to utilize all of the data available to them in a way that is both meaningful and actionable. However, the potential for using data generated by a website is often left unexplored, and as a result, the intentions and reactions of individual digital customers can be overlooked.

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The Life of Data at Altocloud

Building resilient distributed systems that enable large scale data processing in real-time is hard.

The presentation given below by our Chief Data Scientist (Maciej) introduces Altocloud's data platform utilising Apache Spark, Kafka, and Cassandra to track and analyse millions of events per day.

The system was designed to serve some of the following use cases in a reliable and highly scalable manner:

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JavaScript SDK: behind the curtains

By Ismael Rivera | April 28, 2016

Two of Altocloud’s key selling points are real-time customer analytics and digital messaging. In order to collect & analyse online visitors behaviour and provide websites with pro-active messaging capabilities, websites need to embed a small snippet of JavaScript which asynchronously loads Altocloud’s JavaScript SDK.

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